Triathlon Apologizes for Coffee Choice (via Forbes)

What were they thinking?

Source: forbes.com

KAILUA-KONA, Hawaii –

Officials of the Ironman Triathlon apologized to Kona coffee farmers and the Big Island community Wednesday for introducing a Guatemalan coffee as its official coffee.

The officials placed advertisements for Thursday editions of both Big Island daily newspapers and Honolulu’s two dailies, saying “our lapse in judgment was not malicious.”

“We truly hope that you are able to forgive us for our mistake,” the ad said.

It said Ironman coffee was removed from local retail locations and promotional activities for it would end.

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